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"Crowdsourcing"—community-driven online creationJeff Howe, the originator of the term "crowdsourcing," explains the phenomenon and suggests what motivates people to work for little more than bragging rights. The key to making it work, he says, ...
From Advertising Age: "Social networks may never find the ad dollars they're hunting for because they don't really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & ...
A couple of weeks ago, first-lady-to-be Michelle Obama appeared on the Tonight Show. As a bit of a gag, Jay Leno asked how much Obama paid for her outfit (an obvious slap at Sarah ...
Television ad time, billboard space and magazine pages are being donated by media companies, including the News Corporation, CBS and Time Warner to help promote One Laptop Per Child.For $399, a person can donate ...
BMW has consolidated its US regional advertising accounts in to Grey West, San Francisco. Grey was the incumbent for the Western region, and now will handle advertising, interactive, direct and promotional marketing for four ...
After creating the critically panned ads starring Bill Gates and Jerry Seinfeld, as well as the subsequent, and just as critically panned "I'm a PC" campaign, Crispin Porter + Bogusky has been handed the...ahem, ...
More details of the Christmas holiday-timed creative review for the Levi Strauss business. Levi's has always been considered a plum account--not only because of the $80 million media spend, but because of the opportunity ...
The saga of Project Runway could be a reality TV show itself.The Weinstein Company owns the hit reality TV series "Project Runway" which has been a--pardon the pun--runaway hit on NBC's Bravo TV network ...
A winery in Buelton California (think of the movie "Sideways") has launched The Vicktory Dogs Wine Collection featuring colorful portraits of 22 dogs confiscated from convicted felon and former NFL quarterback Michael Vick's Bad ...
A recent survey of 200 chief executives by public relations firm Burson-Marsteller and PRWeek suggests that CEO's are not yet convinced that social media can be used as an effective marketing tool.The survey suggests ...
Broadcasting & Cable is reporting that the fifth season premiere of Bravo’s "Top Chef: New York" ranked number one in its time period against the cable competition with 1.87 million P18-49 and 2.7 million ...
Ad legend Jerry Della Femina reviews a new history of women in advertising, "Ad Women: How They Impact What We Need, Want, and Buy," by Juliann Sivulka for Forbes Magazine. Della Famina founded his ...
I am a huge fan of the advertising from Gap. Particularly the broadcast campaigns.This year's campaign features, not surprising, celebrities in brightly colored and highly layered Gap brand outfits, singing and dancing to holiday ...
It turns out the "New Luxury" audience I blogged about back in April is not entirely as recession-proof as the "Real Luxury" demographic. The "New Luxury" demographic is hunkering down with the rest of ...
Yesterday I was speaking with a business associate about some impending overseas travel. We both commented that it was going to be nice to be able to travel with heads-held a little higher, now ...
Call him P-Diddy or Puff Daddy, Puffy or Diddy. Just don't call him shy, self-conscious or lazy.The rapper, actor and media mogul is launching a new fragrance called "I am King"--ready for the holidays, ...
A couple of years ago I posted about the addition of the Cannes Media Lions, now, the Cannes Lions International Advertising Festival has added another competition to its 2009 lineup, the PR Lions.According to ...
A couple of years ago I posted about the addition of the Cannes Media Lions, now, the Cannes Lions International Advertising Festival has added another competition to its 2009 lineup, the PR Lions.According to ...
Here’s street artist Shepard Fairey discussing his Obama icon (on CBS news). It is a great example of what happens when imagery captures the essence of its subject. He discusses his surprise about its ...
Here’s street artist Shepard Fairey discussing his Obama icon (on CBS news). It is a great example of what happens when imagery captures the essence of its subject. He discusses his surprise about its ...
Sainsbury's, the British supermarket chain, has seen a environmental campaign go terribly wrong, when it was revealed that a program targeting primary school children featured x-rated material.The retailer has apologized to angry parents for ...
At IDEO's core DNA is innovation. IDEO is a designer of products, services, and experiences with projects ranging from Apple’s first mass-market computer mouse to aspects of Prada’s store in New York City to ...
There is no doubt that Abercrombie & Fitch is in need of a makeover. Like a Pop Star, the brand's sexy perfection can be alluring, but only for a short period of time. They're ...
There's nothing better than a controversial Christmas ad.The American Humanist Association has launched a bus-board campaign in Washington D.C. with the headline: "Why believe in a god? Just be good for goodness' sake." 5 ...
Guess what, Social Media and Fast Food Restaurants have something in common: their target audiences.Pizza Hut, for example, just passed $1 billion in online sales, and they say that their Facebook application is generating ...
Financial services firms are canceling Christmas parties, deeming this an unseemly year for corporate celebration. But just because the economy is in the tank, does this change the purpose of the holiday corporate party?"Companies ...
Sears' "Heroes at Home Wish Registry" helps grant the holiday wishes of the men and women in active military service.Launched on Veteran’s Day, the program allows consumers to purchase gift cards for the families ...
The media has been trying to define the Michelle Obama brand, and, for sure, the Obama camp is doing the same. While the President-elect must establish his brand based on his style and leadership ...
No doubt one of the tougher jobs these days is being a military recruiter--and that includes the folks at the ad agency.The Army, Airforce, Navy and Marines must continually enroll new, volunteer, recruits to ...
There is such a thing as TMI: Too Much Information.Adverising Age is reporting that Levi Strauss & Co., in the RFP for media planning and buying for its Levi's and Dockers brands, asked agencies ...
Bob Isherwood has quit his role as worldwide creative director of Saatchi & Saatchi, thus ending a 22 year relationship with the agency. Twenty-two years at the same agency is a remarkable achievement, given ...
When I was a kid growing up in Orange County, CA I attended many birthday parties at Farrell's Old Fashioned Ice Cream Parlour. Farrell's was the Chuck E. Cheese of my day. The chain ...
I did not have a chance to go to this year's IDEA conference in New York. Work schedules (and travel budgets) prohibited it. But, Advertising Age gave a nice review of some of the ...
Recently, there have been a lot of doom-and-gloom stories about the potentially disastrous holiday season for retailers. "Free fall," and "devastation" are terms being bandied about to describe this year's holiday season for retailers ...
Zurich Financial Services has launched an interesting brand promotion at London Heathrow and Frankfurt airports.Looking to find ways to remind travelers that Zurich "will be there for them" and to increase the "trust:factor" often ...
Hip-Hop artist "Steinski" is actually a 57-year-old advertising executive named Steven Stein. Adweek reports that Steinski emerged on the hip-hop scene in 1983, when Tommy Boy Records held a promo asking entrants to remix ...
Has K-Y tapped into their audience or what? The K-Y Yours + Mine campaign uses humor, and one of the most direct approaches to marketing personal lubricant the airwaves have seen. They've handled a ...
Ed McCabe, founder of Scali, McCabe, Sloves, a major advertising agency of the 1960s and 1970s talks about the "Mad Men" days of advertising:
Research shows that consumers don't believe an all-in-one product is as effective as one that specializes in a single attribute, no matter what you put on the label. A study by Alexander Chernev at ...
Eric Karjaluoto, of strategic interactive agency smashLAB (and friend of 5 Blogs), shares his thoughts on how a blank sheet of paper can incite creative paralysis, and how to bust out from under a ...
Earlier today I posted on how the presidential election news was a boon for the newspaper business. Here is a great video with some informative man-on-the-street interviews which suggest that the printed paper may ...
Humorous? Cheeky? Racy? Scandalous? You be the judge.Tourism Montreal has launched an ad campaign to encourage gay and lesbian tourists to visit the city. The target audience has historically accounted for 10 percent of ...
What message should financial services companies be delivering to consume
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