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3 hours, 53 minutes ago
It was fortunate that Ad Age had a reporter in place to hear Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co. speak at a Nov. 15 forum on digital ...
AdPulp
10 hours, 2 minutes ago
According to The New York Times, Mrs. Obama gave a big shout out to J. Crew during her Oct. 27 appearance on The Tonight Show With Jay ...
There are times when a brand misses its cue. Sometimes it's worse than that. Sometimes the brand offends. That's what happened when Motrin (whose site is down at this time) ran an ad that ...
I like dogs. I like ads that are topical. And I like Barack Obama. I guess that's why I like this ad.
TBWA/Chiat/Day is the agency responsible. They've done a ...
Renewable fuels, like solar, wind and biofuels, will grow at a brisk pace but they will account for just 2 percent of the world’s energy supplies by 2030, according to Exxon.
The front page of ...
ESPN's Kenny Mayne is starring as himself in a fictional web series called "Mayne Street." In the episode below, the show's second, the creators skewer marketers something fierce. Which, of course, makes it ...
Earlier this afternoon, I said I can dance better than any ad blogger on earth.
This is what I get for bragging:
Create Your Own GushyGramVisit MushyGushy.com...
One media company is making it easier for small business owners to create and manage ad campaigns online and in their newspapers.
Orange County Register Communications, Inc. announced the launch of a new ...
Which modern day Mad Man sports the sharpest black turtleneck? ( polls)
Hat tip to Bob Hoffman for leading the way to this, and future, Poll Daddy ...
"We desire proprietary, commercially viable products and technologies for our existing categories and for new solutions that will make our products better tasting, better for you, ...
See more Kevin Bacon videos at Funny or Die
[via Spare Room]
London International Awards recognized The Partners/London for its National Gallery Grand Tour Campaign.
According to Creative Match:
...the Grand Tour campaign was an innovative approach to branding ...
Starburst is up to some craziness on the web.
According to Media Week, the candy brand underwrote "a unique content distribution deal for the Next New Networks’ series Nite Fite, ...
Anthony Michaels of San Diego is bummed. He thought his classmates were trying to reconnect with him. That's what the emails from Classmates.com said.
Michaels paid for a premium membership at Classmates.com but ...
Nick Denton's consumer advocacy site, The Consumerist, is for sale.
Economic times being what they are, Gawker must refocus its efforts on its most commercially successful blogs. Which means, yes, The Consumerist ...
Don't believe a freaking thing you hear on the internet.
That's the message being sent by a couple of clowns.
According to a story in yesterday's The New York Times, the whole "Palin doesn't know ...
I've written nearly 115 columns for Talent Zoo since 2002, but no column has received as many comments as The War On Talent has. (Scroll all the way down the column and ...
Leah Culver, 25, of Pownce is one of Fast Company's "Most Influential Women in Web 2.0."
Culver started out as an art major at the University of Minnesota, ...
Few ad guys kick facts as consistently and blatantly as Bob Hoffman.
Right now the San Francisco ad man is kicking the hell out of the trade press for reporting an agenda (to keep ...
Imagine you're a high-flying auto exec in Detroit with a big mansion in Grosse Pointe, kids at boarding schools back east, club memberships, a nice boat, box seats for the Lions' home games and ...
McGarry Bowen, one of the largest independent ad boutiques in New York, has given in to its Japanese suitor, according to a story in today's Wall Street Journal.
In buying McGarry Bowen, ...
It requires diligence to sift through all the negative business news these days, but I have done so today, at least this once.
Portland's Columbia Sportswear, in business since 1938, is busy executing ...
Rance Crain, President of Crain Communications, sees an opportunity that might benefit newspapers and his own content-producing media business.
The answer, I have come to believe, is for them to become aggregators of ...
I can hear myself presenting, as if I was on the Army account...
"Guys, we need to up the reality. As you know we live in a time where reality TV is king. So, ...
Can a big studio like NBC pare itself down in order to play on the internet? It's a question, Cameron Death (pronounced "Deeth") is working to answer.
According to Adweek, the new vp of ...
According to Ad Age, "The Most Interesting Show in the World" is the event marketing leg of the brand's "Most Interesting Man" contest. Since introducing the campaign two years ago, Dos Equis has ...
Agency.com is pissed. The Omnicom digital shop contends iCrossing raided its staff and its client roster.
A Dallas court will now decide the affair. Agency.com is asking for $19.5 million in damages.
Here's how ...
From an ad man's perspective, DVRs are the bane of TV's existence.
According to The New York Times, 27% of American households now own one of these hideous devices and use it to ...
According to CNN, 127 million Americans voted in this fall's election. That's 61 percent of eligible voters, compared to 67 percent in 1960.
...
On Slide 22, Paul Isakson says "Committing = building your brand on principles that never change." It's a wonderfully conservative notion for an unusually progressive brand. For instance, Patagonia achieves this....
Adoption by the mainstream is the natural state of affairs for edge trends that gain traction. It can be a sad affair or a celebration, depending on one's point of view.
Nicholas Carr, a ...
Portland's Rumblefish is a unique agency, to say the least. They specialize in sonic branding.
What's sonic branding?
For Pabst Brewing, Rumblefish produced PBR-branded CDs and 7" vinyl records ...
Bob Hoffman of Hoffman/Lewis and I had breakfast this morning in downtown Portland. One of the things Bob said that really resonates with me is: ...
Mailing lists are not sexy, but they can be highly effective tools for reaching one's core audience.
Take this simple email newsletter from Trumpet in New Orleans that comes to my inbox once a ...
John Byrne, Editor-in-Chief, BusinessWeek.com calls himself a "Digital Journalism Advocate." One thing that's clear is his belief in transparency.
If you've ever tried to explain how Twitter ...
When foot traffic is the lifeblood of your business, as it is for any brand in the retail space, you have to keep investing in new creative, quarter after quarter. Darden, of course, ...
Saul Hansell writes in Bits that Yelp is succeeding in part because it puts citizen reviewers at the top of its list of constituencies to serve.
Responding to criticism from business owners ...
And I once wrote about why I think he can get away with it.
Shop. Your country needs you!
That Bushism didn't take us too far. According to retail sales figures from last month, people are gripping the few dollars they have left.
The nation's retailers saw their sales ...
Disney says that sales of its home and lifestyle products will total about $85 million in the next 12 months, making up one percent of the consumer unit’s revenue. ...
When Alan Wolk reported that he recently attended some industry conference panel entitled "How to Win The War For Talent," I rolled my eyes.
There's no war for talent. I explain why in ...
Given that it's a new day in America and a season for change, it's high time the two parties reinvent their mascots. And PoliticalCritter.org from Marlin & Co. in Springfield, MO is the ...
Gary Vaynerchuk of WineLibraryTV is a big fan of social media. It's worked for him, as he's grown his family's wine business in New Jersey and become Internet famous in the process.
GV ...
Al Ries is offering Ad Age readers some insight into why Obama's message was so well received.
"Better" never works in marketing. The only thing that works in marketing is "different." When you're different, ...
Ad Age spoke to Dick O'Brien, exec VP of the American Association of Advertising Agencies about an Obama presidency's impact on the ad biz.
U.S. Rep. Rahm Emanuel, D-Ill., who could be chief of ...
Let's have some fun with this Magazine Publishers of America ad made by Toy New York, shall we?
Please name the magazine or magazines this woman reads.
[via ...
The Wall Street Journal recognizes that millions of people might be feeling a bit hungover today. Not just from all the cork popping last night, but from a post-drama malaise.
The end of the ...
These two screen grabs were taken within minutes of each other. It's interesting to see the difference in editorial direction between HuffPo and CNN. ...
"We only select the two best bits." That's a line I can cozy up to.
Hat's off to Beattie McGuinness Bungay.
p.s. Here's another.
...
Regular readers of AdPulp know we've covered a lot of politics this year. I personally followed it all closely this year, and so it seeps through onto this blog. But I think the 2008 ...
Paul Brogan, a "sports rapper" from Tacoma connects with young men via his videos. Turns out, Timberland wants some of that action, so the sportswear company constructed a sponsorship deal on MySpace.
PAUL ...
I called it.
From The Atlanta Journal-Constitution:
Circuit City announced plans Monday to close 155 stores, including all 16 of the electronics retailer’s metro Atlanta locations.
The company will also close stores in Macon, Warner ...
According to Ad Age, if packaged goods marketers want to reach busy women, they need to do it online.
Microsoft, Mindshare and Ogilvy & Mather have been studying women they call "digital divas."
Let's ...
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