Archive for Advergirl
Archives
Select a feed to view it's archive
There’s really just one essential thing to keep
in mind: It should provide value to the
customer and to the brand.
Looking at it another way, the circles could
read: ...
Thanks to everyone who attended the PRSA event today. Walker, Alaina and I all really enjoyed the conversation.You can download the few slides I shared ...
#4 Give people something the needThe toughest way to use social media is also one of the best: give people something the need.
Fill a gap, provide a ...
#3 Listen for new insightsImagine if you could get the very best development or marketing ideas you’d never thought of from people who actually use your ...
#2 Activate ambassadorsSome brands have a leg up in social media. Their fans are already consider the brand a part of their personal identities.
Think sports fans ...
CNET recently reported that 75% of Fortune 1000 companies will launch a social media campaign this year. They also noted that 50% of those campaigns will fail.
To stay in the right 50% of ...
I’m a member of the generation straddling the eras of imagination and innovation.
A generation that grew up playing outside – racing down gravel roads on banana seated bikes, coveting neighbors' rope swings and ...
I invest a lot of time in the offline world talking about social media - ways people use it, the business case for investing in it, how to get started. I have a strong ...
Just wanted to say thank you to everyone who joined Jamie, Adam and me our social media panel on Monday. I'll be writing more about the ideas we shared and answering some of the ...
I'm headed to Motor City this weekend to be part of the PRSA 2008 International Conference "The Point of Connection." Jamie Timm and I are joining PRSSA 2007-08 National President Melissa Csuhran ...
If the Feedburner reports are right, it looks like I have a lot of new readers. Welcome. I've been blogging since February 2004. Long enough to have amassed quite a gnarly archive that's part ...
Really different topic today.
Poverty.
Today is Blog Action Day. An annual one-day movement to change the conversation. To focus the power of all our little blogging podiums on ...
I've received great feedback -in the form of comments, emails, tweets, and referral traffic- about the series. Thank you all for that. I'm very proud of this place I call home - so, it ...
Wow, that's a lot of names!Here's the story: full-service marketing agency CPV shares space with hot design firm Salvato Coe & Gabor. The cohabitants built the space from the ground up in ...
I know, I know. You're wondering - where does the famous Adverboyfriend work? Answer: SBC Advertising. (No, not the phone company)(Wait, maybe with all the mergers and whatnot, I don't have to ...
Ologie is home to Advergirl!Seriously, can you believe I waited this long to showoff?Ologie is a nationally-recognized branding firm owned by three partners who definitely don't believe in treating office space as a ...
Where can you design a better sippy cup for Gerber and a cool popup store for Nokia? In the woods, of course. That's where design consultancy Fitch located their innovative North American HQ. ...
Who the heck is B&A? Well, I asked and they told me to let you know that they are ‘strategic’ and ‘integrated.’ Because agency people eat that stuff up. Want to go a ...
Resource is a constant on the AdAge Top 50 Digital Agency list. It's known as a thought leader. And as a destination for the Midwest's - if not the country's - top interactive ...
What better place to start our peek inside Creative Columbus Spaces than in our newest one: Fahlgren's agency HQ.*wolf whistle*Just built in our retail hub, Fahlgren’s 2-story, penthouse space is already home ...
You’ve probably wondered what it’s like: working in a creative industry in the Midwest. Far from the buzz of Madison Avenue or the production powerhouses of L.A. On the ground in middle America, toiling ...
It happened again. I heard someone talking about the death of the :30 second spot, the irrelevancy of advertising as we know it, the overwhelming consumer revolution, and, and...
Frankly, I've been moved to PowerPoint....
Can we just take a moment to be truly honest with each other, dear readers?
It’s weird when incredibly smart, fresh, relevant social media advice comes from the mouth of a 50-something, right?
Hell, most ...
Some of my favorite finds and reads from the last few weeks:
Free guide: Digiactive is offering a primer on Facebook Activism. Great introduction.
NASCAR blindness: Toad uncovers our Myspace / NASCAR / McCain ...
A couple of opportunities to share this morning:
Tomorrow is a big day at Ologie (my home agency). We’re hosting a day of events with Richard McPherson, the author of Digital Giving - ...
Since writing a few posts on the “Not in Columbus” convention and tourism campaign, I’ve found myself in an ongoing offline debate about what works and what doesn’t in tourism advertising. Since I ...
This Hotels.com campaign is one of my favorite running right now. It elevates the power of peers. As its quirky characters take on the armchair reviewer role they were born for, we see ...
You’ve probably all been in that dead-end social media pitch. The one where you have a perfect audience and an authentic story, but your client heads down one of three painful directions:
The Social Kids ...
We've probably all found ourselves building Web applications we weren't quite sure about. Like, say, a Merman-a-gram or a hip-hop video featuring a personalized BBQ bottle getting down with its saucy self. ...
Earlier on NBC4:
After the investigative report on Olympics-watching inside Applebees and before the third mention of the weather, political reporter Patrick Preston packaged up a smart ...
Writing about Plaid's quest the other day made me think about the changing ways agencies are engaging potential clients, partners and employees. Increasingly, they're not settling for create-and-wait tactics, rather they're engaging best-fit ...
I'm not sure how many Columbus natives follow my blog - or are interested enough to dig deep in the Experience Columbus campaign I covered last night - but, I think there's a ...
Last Thursday, Experience Columbus invited me and 60 of my fellow bloggers to check out their newest tourism and convention campaign: Not In Columbus.
First, let me ...
Back in the innocent days of 2007 -- in a time before a ...
Or: Five things you will learn on the fly that you would have been better at if someone just taught you.
I'm getting ahead of myself. Let's start at the beginning.
Maybe it's Agency Speed. That ...
Remember Daniel Pink's book The Whole New Mind? It was something of a treatise on the power of right-brained thinking ...
Oh, look at me: the savvy blogger. iPhone in hand. Laptop at the ready. Twitter feed scrolling. iChat dinging. Hulu faves playing. RSS feeds ... well, accumulating.
For all my early-adopter DNA, there are pockets ...
When I started blogging - five years ago (!) - the community of readers and writers was much smaller. Once you found a circle of like minds, you tended to read one another, comment ...
About a month ago, TheGirlEffect.com (sponsored by Nike) made speedy work of our pass-along circuit. Its near-universal acclaim was credited to the simplicity of the ...
Then.
About a million years ago, I was a campus politico. An engaged, sometimes enraged, college citizen out to change the world or at least change the way ...
If you totally trust the advice of Advergirl, no need to read on. Just click through this subscribe link and get a feed you're sure to love and thank me for. If you're ...
If you were out and about last night, you probably noticed one sure way to break through: burrito giveaways. Chipotle's free burrito event netted crowds stretched around multiple city blocks at the downtown ...
That was a term coined by fellow strategist Carey S in a last minute could-have-been-manic-were-we-not-so-intentionally-mellow brainstorm this winter. We were talking about what it is that makes sports ads like Jordan's Clock Tower break ...
Mid-Ohio FoodBank keeps the food shelves stocked for a network of more than 530 emergency food pantries, soup kitchens, emergency shelters, senior dining centers, ...
We are - in a word - overwhelmed by choice. So much to read
and do and participate in. A lot of it clever and intriguing and really
kind of delightful. To get your message heard, ...
In my continuing search for a responsive brand illustration that does not include Jeff Jarvis, I give you Francois Gossieaux and Lenovo. Ok, not quite the same ring as Jarvis and Dell, but ...
Ok, let's wrap this series up with a playful jaunt into metrics and measurement.
Getting this tricky strategic quandary right requires two things:
Context
Creative Thinking
First, on context. What you want to know is how similar ...
Sometimes interactive projects dramatically dissolve into mayhem. More often, they get tripped up on little goofs that are quickly blown way out of proportion. From my years of experience fielding late night / early ...
Documentation can be a powerful tool or a project killer. Sometimes we can get so wrapped up in writing it all down that we whittle away the precious hours we have for creation. So, ...
More on the Get Interactive series later this week, but - true to my distracted nature - I'm going to wander off on another tangent right in the middle of it. And a ...
Maybe you're reading this series because you're a lone voice. The one person who is always bringing up an interactive or social idea in meetings. Ideas that are most often met with a combination ...
5 Blogs Before Lunch
Accidental Creative
AdFreak
AdPulp
Adrants
AdScam
Advergirl
Advertising Lab
AgencySpy
American Copywriter
Beyond Madison Avenue
Brand Autopsy
Brand New Day
Church of the Customer
Ernie Schenck
FreelanceSwitch
Hee-Haw Marketing
Hog Blog
Ideas on Ideas
Influential Marketing Blog
Jaffe Juice
Logic+Emotion
Marketing Profs
MediaShift
Room 116
Seth Godin
The Advertising Show
The Client Side
The Hook
The Origin of Brands Blog