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Starbucks Has Nothing To Lose - Freakin’ Go For It!
Attaboy Paul!
Business at Google is healthy. However, in these uncertain times Google is watching its expenses and is getting downright frugal by tightening some of its famed employee perks (free food, free ...
This blog has received lots of links from progressive-minded churches wanting to improve their marketing. It's my turn to reciprocate.
Just as churches can learn something from business marketers, business marketers can learn ...
Retailers of all types are struggling. The October financials are in and things aren’t pretty for upscale and downscale retailers. Same store sales at upscale retailers are in a free fall: Neiman Marcus ...
SOURCE: The Cocktail Party Rule (Hugh MacLeod)
ONE | Eat and Tell
With 4-million reviews written and 15-million visitors a month, Yelp is changing the business of reviews for those doing the reviewing and the businesses doing the listening. Individual ...
The other day I shared some “Money Quotes” from the AGE OF CONVERSATION book. Today, I’m sharing a snippet from my essay in the book … THE MARKETING MATRIX: Ignore or ...
If you run in the same social media circles that I do, you’re aware of the Age of Conversation collaborative book. For those unaware, the Age of Conversation is collection of essays from ...
In July, I ranted about how there isn’t a faster way to commoditizing a brand than using unemotional and uncreative language. The example I used was Starbucks and this billboard:...
I’m a Kevin Carroll fan—it’s not hard not to be one. His enthusiasm for unlocking the unbridled playfulness we once enjoyed as children is as contagious as it is important.
Kevin uses ...
My short riff about Seth Godin’s TRIBES book sparked an impassioned comment from The Brand Builder guy, Olivier Blanchard. I’m sure others think as Olivier does when he asks, ...
My short riff about Seth Godin’s TRIBES book sparked an impassioned comment from The Brand Builder guy, Olivier Blanchard. I’m sure others think as Olivier does when he asks, ...
For years, Seth Godin has urged us to make something happen at work. This urging has usually been centered around launching Purple Cow products ...
I just read one of the more compelling definitions of what a “Good Idea” is. This definition is remarkable in its brevity and clarity. You might also agree …“A really good idea ...
"Big Ups" to SCOTT ANDERSON ... his SWOMfest Haiku was chosen as the bestest. His prize is a comp'd ticket to SWOMfest.Good goin' Scott ... ...
SWOMfest is happening in Austin on Thursday, October 30. Huh? ... SWOMfest? Yes, SWOMfest.
The Society for Word of Mouth (SWOM) is putting on a one-day conference which promises ...
SWOMfest is happening in Austin on Thursday, October 30. Huh? ... SWOMfest? Yes, SWOMfest.
The Society for Word of Mouth (SWOM) is putting on a one-day conference which promises ...
Earlier I raised the issue about THE HOW IS MISSING from recently published books on presentation slide design. The comments riffing off the post were great with some passionately arguing for presenters ...
Continuing my “Would you Miss” series ...
Does Dairy Queen provide such a unique product and customer experience that we would be saddened if it didn’t exist? ...
I’m a marketing ideas guy, not a graphics design guy. I know my way around PowerPoint but am clueless about how to use a program like InDesign. When designing presentation slides I know ...
Earlier, we shared takeaways from Donald Keough’s THE TEN COMMANDMENTS OF BUSINESS FAILURE.
Today, by way of Seth, we learn of Ed Welch’s list of 101 ways a business WILL destroy itself. ...
Homework was given. A quiz was taken. Now its time to grade your work.
Answers are below.
(And no, we will not be grading on a curve.)
DOWNLOAD QUIZ ...
Kathy Sierra brilliantly (and succinctly) sums up the difference between "Buzz" and "Sustainable" Word-of-Mouth.
*** source link ***
As assigned earlier, you were asked to read a conversation between Kip Tindell (The Container Store) and John Mackey (Whole Foods Market). You were also alerted to a “pop quiz.” This ...
Have you READ THE CONVERSATION between Kip Tindell (ceo/co-founder of The Container Store) and John Mackey (ceo/co-founder of Whole Foods Market)?
On Friday, there will be a quiz. To ace the quiz, you ...
In June, Time magazine ran a story about the business philosophies of Kip Tindell (ceo/co-founder of The Container Store) and John Mackey (ceo/co-founder of Whole Foods Market). Kip and John ...
Yeah, this post is off-topic .. oh well. The above photo is of my older brother (Trip) and nephew (Blair) It was taken earlier this month ...
I first met Zane Safrit at a Word of Mouth Marketing Association Conference in Orlando back in 2006. He was on a panel discussing how he, as then CEO of Conference Calls ...
As part of the Post2Post Book Tour, we’re pimping Tom Fishburne’s newest collection of cartoons illustrating the funny side of business life in the trenches of brand management. ...
photo credit: Peter KimFor the backstory … go here.
For my take … go here.
For Peter’s rebutal … go here.
And now ... after following ...
Kudos to Karlene Lukovitz for her autopsy-esque article on reviving left-for-dead brands. Click here or below to read the interesting article...
Continuing my “Would you Miss” series ...
Does Crate & Barrel provide such a unique product and customer experience that we would be saddened if it ...
Jonathan Salem Baskin (from the Dim Bulb blog) goes Seuss on us with his strong take on JCPenny’s advergame venture to market its DORM LIFE product line to college gals.
Sample this ...
Living in the Badlands of Central Texas has some benefits. I took advantage of one those benefits this morning by visiting Snow’s BBQ in Lexington, TX.
Brand Autopsy blog readers will recall ...
My "Biz Book | Tweet by Tweet" experiment ends today. For those unaware, I’ve been sharing super-tight and ultra-pithy takeaways from a worthwhile book, THE TEN COMMANDMENTS OF BUSINESS FAILURE (Donald Keough). ...
Jackie Huba, a fanatical Whole Foods Market customer evangelist, asked What Should Whole Foods Do? in response to its dismal third-quarter financials and its under-performing stock.
I was going to ...
You may have missed the first two days of my tweeting meaty and super-tight takeaways from Donald Keough’s Ten Commandments for Business Failure. No worries, I got ya covered.
Catch-up ...
SOURCE: Associated Press article
Starbucks offers afternoon drink deal nationwide
Looking to bring more value-seeking consumers through its doors for a late afternoon caffeine fix, Starbucks Corp. said it will now offer its morning customers ...
I’ve highlighted Donald Keough’s Ten Commandments for Business Failure in a recent post. It’s a worthwhile read because Keough points out tried and true pathways for any business venture to fail. ...
Heads-up … you may wanna watch The Daily Show tonight (Aug. 4) … Lucas Conley of OBSESSIVE BRANDING DISORDER notoriety will be a guest on tonight’s show.
For a refresher on OBD ... ...
Heads-up … you may wanna watch The Colbert Report tonight (Aug. 4) … Lucas Conley of OBSESSIVE BRANDING DISORDER notoriety will be a guest on tonight’s show.
For a refresher on OBD ... ...
What you just read is a money quote from Donald Keough’s recently published, THE TEN COMMANDMENTS FOR BUSINESS FAILURE. For years Keough, a former long-time ...
Ben McConnell introduces us (or maybe just me) to the newest poster child business for Word-of-Mouth Marketing ... ...
ONE | How Detroit can Create the Next iPhone
David Murphy from Barrie D’Rozario Murphy shares smart thoughts on how car makers can use Limited Supply, New Distribution Models, Functionality, and Advance Buzz to ...
Laura, do you really believe by adding GPS functionality to the iPhone, it changes it so dramatically that the iPhone goes from being a convergent device to a divergent device?
As you’ve implied, the ...
Consider peeping the July issue of ARCHITECT magazine. The magazine asked five architect design firms to envision the rebirth of Starbucks. Interesting results ... lots of daydreaming esoteric fodder for design-types. ...
Let’s pretend … you live in a small town, population 1,200. You operate a BBQ joint open only on Saturdays in this small town. The townsfolk describe your brisket as “transcendent meat.” By the ...
As many of you know, I will occasionally ask if you would miss a specific company if it went out-of-business tomorrow. (It’s part of my Would You Miss series inspired by the book, ...
Just finished reading Pete Blackshaw's book about "running a business in today's consumer-driven world." Those of you deep into word-of-mouth marketing and social ...
The following Money Quotes presentation shares an interesting angle from the recently-published, TOY BOX LEADERSHIP. As the title conveys, this book takes classic childhood toys and extracts basic leadership lessons we first learned ...
I’m not as unsettled about Starbucks selling smoothies as I am about Starbucks approving this billboard: LOCATION: Northbound & Southbound on I-35 (near ...
ONE | I dusted off my “No Business is Perfect” essay and gave it new life with new context. It’s on the Keppler website … READ ARTICLE.
TWO | CZ Marketing interviewed me ...
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