Archive for Brand New Day
Archives
Select a feed to view it's archive
This sponsored link was at the top of my Gmail account this morning: It leads to this Michelle-inspired J. Crew landing page. Cool, huh? Unofficial, targeted "endorsements" like this are a great way to ...
One thing about history is that it's great for news-stand sales. I stopped at six outlets in my town of Ann Arbor, MI and everyone was cleaned out of every local and national newspaper ...
Dennis Leary is the new voice of the Ford F-Series pickup truck. The new effort, from WPP’s Team Detroit, attempts to leave behind the ubiquitous feats of strength one-upmanship that seems to have dominated ...
I think The New York Times' David Brooks is about the most readable conservative writer of our times. But his column today stopped me after the second paragraph. “Nov. 4, 2008, is a historic ...
Now that I have seen a TV ad from Starbucks, I wonder why it took the chain so long to embrace regular TV advertising. The coffee chain broke its first TV ad from new ...
While everybody wants to know who will win the presidential election Tuesday night, advertisers want to know when the winner will be declared, i.e. the moment when millions of consumers zap off their TV ...
I was watching the 10/31 installment of "Real Time With Bill Maher" during which the discussion naturally centered on the election. Guest and conservative commentator Amy Holmes, who is a contributor to CNN, was ...
One of the oldest stories in the ad world is “That guy stole my ad!” Sometimes when an agency complains that another has ripped off its ad, it has a case. But most times, ...
The National Rifle Association has an idea to get it's anti-Obama message out at the last minute. The NRA wants to buy space on the plastic bags that newspapers use for home delivery. The ...
Barack Obama’s 30-minute infomercial was a bit of Kennedy blended with a smattering of Ronald Reagan. Despite even the candidate calling it an “infomercial” on Comedy Central, it was a long way from Ron ...
General Motors desired acquisition of Chrysler will muddle GM’s brand portfolio even more. And I didn’t think that was possible. GM right now has Cadillac, Saab, Buick, Pontiac, GMC , Saturn, Chevrolet and Hummer. ...
Thanks to John Martin's blog at www.politico.com for this. It may not be marketing per se...but it is delicious...and it is a picture snapped in Indiana....
The similarities are astonishing, like the melody of "He's So Fine" and "My Sweet Lord." For more than a week, the McCain campaign has been trying to make hay of a comment Democratic White ...
This morning when I blogged about the “Wassup 2008” Obama video, two questions sprung to my mind. First, who paid for this thing? The production values are very high – one person from Budweiser’s ...
The election’s best campaign ad arrived less than two weeks before November 4. We find the guys from Budweiser's original "Wassup" ad, which ran during the 1999 Superbowl, in a shot-for-shot "2008" parody. Then ...
One of the narratives of this Presidential campaign has been the so-called “Obamacans,” aka Republicans who have not bought into John McCain as an agent of change. In recent weeks, prominent conservatives like Christopher ...
Last week at the Assoc. National Advertisers conference I had dinner with a couple of Microsoft people who are involved in the new ad campaign. The campaign, one said, should convince people that Windows ...
Not too suprisingly, trade pub Ad Age selected Barack Obama and his campaign Marketer of The Year, besting Apple and Zappos. The award is made after a vote by attendees of the Association of ...
This afternoon I sat down with Michael Mendenhall, who took over as CMO of HP last October after running marketing for Walt Disney Parks and Resorts. We talked about HP’s NBA and MySpace sponsorships, ...
Well, she didn’t show up in person, but give Bank of America CMO Anne Finucane credit for actually addressing the economy – something speakers earlier this morning glossed over. In taped remarks, sent, she ...
Anyone who was thinking the other night that they might scoop up www.joetheplumber.com to capitalize on the notoriety of the Ohio plumber who starred in the debate....too bad. It's already taken. The real Joe ...
We’re packed here in an Orlando hotel ballroom, shoulder to shoulder, for the first morning of talks at the Assoc. National Advertisers “Masters of Marketing” conference. There’s 1200 people in all – the highest ...
Joe The Plumber, star of the third and last the debate between John McCain and Barack Obama, is now the star of a new ad from the McCain camp. This ad is a mess. ...
Finally, a positive message from John McCain. This ad, launched today very nearly rises the level of a real reason to vote for the GOP candidate. It’s the first ad I’ve seen that comes ...
It's becoming clear to me that different marketers have different strategies for pricing in this Recession. I took my son to Kalahari, the big waterpark in Sandusky, OH about ten days ago. I booked ...
Okay, for those who watch Mad Men...was I the only one who thought Don Draper was on the verge of a realization; that maybe his kids were starting to matter to him for the ...
I thought I would weigh in with a handful of things that my family has done in the last few weeks as we brace for what feels like a prolonged period of poor returns ...
John McCain sees ready to make an attempt to save his flagging campaign by running ads about the economy, his ability to lead the country out of the current crisis, Barack Obama’s inexperience…..all through ...
The catch-line that caught on. A website, http://www.thatone08.com, is selling T-shirts featuring both McCain and Obama, and has a logo with Obama’s rising-sun campaign changed to read “Thatone.” There's a “that one” Facebook page ...
The Wisconsin Ad Project shows in this table where barrack Obama sees his best chances to win a red state, and where John McCain sees states worth defending. It also shows some seemings bad ...
This blog has previously held up Fox's Sean Hannity for what he is: a circus clown. But last night, in post-debate chatter [The McCain-Obama debate in Nashville, TN], Hannity took his act to new ...
Old Navy has tapped Crispin Porter + Bogusky, Miami to take over its ad creative. The unit of Gap has pulled its business from Deutsch/LA last year, and took creative in-house while it farmed ...
What recession Hyundai? While General Motors is pulling out of high profile ad buys to cope with its shortage of cash, Korean automaker Hyundai is stepping in wherever it can. Hyundai, which has been ...
McDonald's has become the poster brand for the credit crunch. But should it be? Both Presidential candidates have repeatedly used the example of McDonald's franchisees not being able to get loans and lines of ...
It’s hard to believe that advertisers and Sirius XM can’t agree on some sort of audience measurement system for satellite radio subscribers. Advertisers say that any system thee company pays for itself won’t be ...
Last December I wrote about Catalog Choice, an environmentalist-backed website that helps people stop receiving unwanted catalogs. The upstart site created an uproar among direct mailers last winter after it sent them requests from ...
Nielsen just released data showing that U.S. wireless subscribers now send and receive more text messages than mobile phone calls. As of Q2 2008, the typical subscriber sent or received 357 text messages, compared ...
The word spread late last week while I was away that Microsoft “pulled” TV ads featuring Jerry Seinfeld and Bill Gates. Based on talking to Microsoft officials when the campaign broke, though, the transition ...
Today we’re releasing our 8th annual BusinessWeek/Interbrand Best Global Brands ranking. There are great online extras this year, including a sortable version of the table linking to financial data, videos, and a new interactive ...
Looking at today’s economic ads from both Barack Obama and John McCain is a study is the difference between message and content. Obama’s new ad, which runs two minutes, is dreadful. Obama is shown ...
I may be in the minority, but I think the new Microsoft ads featuring company founder Bill Gates and comedian Jerry Seinfeld created by Crispin Porter +Bogusky are hitting the right chords. The first ...
You should know there is a problem when www.factcheck.org calls your campaign out for a misleading ad called “factcheck” that purports to use the non-partisan organization’s ad vetting apparatus to say that the other ...
Imagine my surprise when I began reading The New York Times article about sexual stereotyping in ads that women want us to think that they are just as able to tackle a dirty floor ...
Airports, of course, are increasingly canvases for all kinds of ads. People are captive, so it's hard to click away. I confess that I probably noticed more of Toyota's "Moving Forward" campaign in airports ...
Up to now, the McCain and Obama campaigns have been just feisty complained about one another's ads, using words like "distortion," "Misleading," etc. But when it comes to the McCain/Palin campaigns continued boosting of ...
If TV ratings for political convention speeches is any indicator, voter turnout in November should be sky-high. The GOP presidential nominee John McCain had a viewership last Thursday night of 39 million, edging Democratic ...
The debacle inside NBC and MSNBC that has resulted in Keith Olbermann and Chris Matthews dropping their election coverage anchor hats for those of commentators comes as a result of colossal brand mismanagement at ...
Almost 40 million people watched Sen. Barack Obama's acceptance of the Democratic presidential nomination on Thursday night, according to Nielsen Media Research. That figure, which includes both broadcast and cable networks, is nearly twice ...
5 Blogs Before Lunch
Accidental Creative
AdFreak
AdPulp
Adrants
AdScam
Advergirl
Advertising Lab
AgencySpy
American Copywriter
Beyond Madison Avenue
Brand Autopsy
Brand New Day
Church of the Customer
Ernie Schenck
FreelanceSwitch
Hee-Haw Marketing
Hog Blog
Ideas on Ideas
Influential Marketing Blog
Jaffe Juice
Logic+Emotion
Marketing Profs
MediaShift
Room 116
Seth Godin
The Advertising Show
The Client Side
The Hook
The Origin of Brands Blog