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The SEC has filed suit against Mark Cuban, alleging he engaged in insider trading in 2004 with mamma.com to avoid a $750,000 loss. At the time, Cuban was the largest shareholder in ...
Whole Foods once owned the "organic grocer" category, but no more. Health Magazine's list of healthiest grocery stores now includes traditional chains like Safeway and Publix.
The niche is gone. Organic has gone ...
SWOMfest '08 is now for the history books. A thousand thanks to everyone who attended our first-annual conference and party for the Society for Word of Mouth.
Some conference highlights:...
We're not dead. It's that SWOMfest is almost here. OMG, we have been working our butts off preparing.
If you're planning on joining us in Austin tomorrow, SWOMfest will rock. If you can't be ...
Was over before it began, according to a site that is tracking the $700 billion bailout of Wall Street.
BailoutSleuth.com (via TechDirt) has been examining all of the bailout documents released by the ...
Chances are you know about the Net Promoter Score, a tool that indicates a strong correlation between the total number of customers who'd recommend your company or product and your future revenue growth....
WHAT: Live conference call with Seth Godin, Ben McConnell, Jackie Huba, and Michael Port about the subject of Seth's new book, "Tribes: We Need You ...
Andy was planning to attend SWOMfest then realized it's the same day as his wedding anniversary. Smartly, he decided to stay home.
He's auctioning his ticket on eBay, with all proceeds going to ...
To support Austin's participation in Thrill the World, an attempt to break the world record for the largest synchronized “Thriller” dance on earth, Austin Mayor Will Wynn showed off his moves. Not ...
A quote from a shopper in suburban Chicago in the Times today summarizes what many people are experiencing from the increasingly louder drumbeat of bad economic news:“All the talk about how bad it ...
SWOMfest '08 -- the daylong conference/workshop/party on Oct. 30, 2008, to help you bake word of mouth into the DNA of your product, service or overall organization -- is a month away.
It ...
Some stats from a recent survey conducted about Americans who use social media sites and their interaction with business:
60% interact with companies using social
media
93% say a company
should have a presence in social media
85% say ...
Here are the headlines from just two pages in today's Wall Street Journal:
"Financial troubles humble U.S."
"Tighter terms for car loans promise to deepen troubles for sluggish sales"
"Jobless report likely to show gloom beyond Wall ...
Singer-songwriter Suzanne Vega, who sold 3 million copies of her album "Solitude Standing," on what it takes to create a hit: Raw energy and great ideas spark the public interest better than ...
Talking about ad agencies and their campaigns is not a regular feature of this blog.
But I have to hand it to CP+G for its recent work ...
In 2003, Al Bartholet took a big risk in launching Folk Alley, a web-based public radio station. Public radio is risk-averse, so Al put his reputation, and perhaps ...
I'm sharing this video with you for two reasons:
If you don't know the agency Brains on Fire already, you should.
Small things can be big ideas without big bucks. Brains on Fire is ...
You may know I'm something of a Pittsburgh Steelers fan.
Every city I've called home, and many I've only visited, has had a bar where Steelers fans gather to watch ...
Marketing mix sounds like it could be a box item on a store shelf.
Yet for some reason, that's the familiar term among marketing veeps and managers when it comes to thinking about the coming ...
There sure are a lot of "I don't get it" comments out there about Microsoft's ad campaign featuring Jerry Seinfeld and Bill Gates. It's continuing today with the release of "episode two."
The ...
In researching the science of how things replicate and spread, I've spent time time catching up with the work of Dr. James Watson who, with Francis ...
Zane shares an example of how far customer vigilantes will go to spread bad word of mouth about a company that refuses to resolve a problem. ...
Here's some of the stuff we're announcing today for SWOMfest '08 to make our first-annual business conference unlike any other business conference:
Pre-conference '80s party. SWOMfest '08 is during ...
Tom Fishburne is the Gary Larson of marketing: He creates cartoons that lampoon the often-ridiculous nature of business processes and marketing.
His inspiration is his work as a ...
To sponsor, or not to sponsor. Always a gamble, especially in the emerging media world of bloggers and "influencers," a concept of questionable merit.
The gossip blog Valleywag, as is its custom, takes a ...
I decided to sell my iPhone on eBay last week. I just got the new 3G one. Bids were going well and the auction ended today. Just as I was about to invoice the ...
You've heard of "rickrolling," the Internet meme for the 1987 Rick Astley song "Never Gonna Give You Up."
Now you can BarackRoll your friends with a mashup of Barack Obama and the ...
This remarkable photograph today by Joao Silva of the New York Times is visual storytelling at its best.
The eyes of the man in the taupe ...
Ben and I are excited to announce SWOMfest '08, an annual event for the members and friends of the Society for Word of Mouth, our lil' ol' social network dedicated to helping ...
Yesterday, Whole Foods had a bad day. It reported third-quarter profits of $33.9 million, a 31% decline from the previous year. Sales growth at stores open more than one year slowed to ...
When you get called out, as Paris Hilton recently was by a political ad that tried to paint her and Barack Obama in unflattering light, you have three options:
Ignore it and hope it ...
Regular readers may know I'm a big fan of J.Crew, the apparel retailer.
My affection deepened with this email. I didn't know the company ...
Here's a customer evangelism case study in the making: Tom's Shoes.
Tom's was founded in 2006 by Blake Mycoskie, a former contestant of "The Amazing Race" ...
Here's a customer evangelism case study in the making: TOMS Shoes.
TOMS was founded in 2006 by Blake Mycoskie, a former contestant of "The Amazing Race" who ...
Last week I bought a $50 gift certificate for my friend's birthday from her favorite day spa.
As the clerk filled out the certificate, I admired the spa's luxury surroundings. Finished, the ...
Readers of this blog may know that we've been working with Erebelle, a women's apparel business based here in Austin.
Eric Simone, Erebelle's founder and CEO, has this update: The last few years ...
Study after study shows growing immunity to advertising, led by the march of DVRs into living rooms. We're shutting the door to the influence of brands, right?
Not so, according to New York Times Magazine ...
If you are an association looking for how others like you are using social media, check out the Association Social Media Wiki. The wiki has a comprehensive listing of associations using blogging, wikis, ...
Here's why: 61% of respondents to a recent survey said they check review sites, blogs and other customer feedback forums before buying a new product or service....
Along the streets of downtown Playa del Carmen, Mexico, "barkers" for restaurants beg passersby "try our steak!" "Drink specials!" "Happy hour!"
Person after person ignores the barkers; their in-your-face advertising oozes desperation.
In this Mexican city, ...
People who do a lot of online research are significant sources of advice about products and services compared to adults who don't do much research, according to a new study of 15,727 people by ...
During a webinar that launches tomorrow, Rob Howard and I will chat about the building blocks of communities. It's geared primarily to those thinking about establishing online communities for their companies or brands.
Rob ...
Unless you are Heidi Klum, two of the most dreaded shopping experiences for women can be buying bathing suits or jeans.
So with a masochist's zeal, I ventured out recently to two specialty ...
The book industry isn't well, and BzzAgent CEO Dave Balter thinks he has a solution.
On the Harvard Business Publishing blog, Dave lays out an alternative to the current antiquated system:
Authors ...
American is no longer alone with its $15 fee to check your first bag on a flight. United and US Air just announced they, too, will charge a similar fee.
Furthermore, US ...
Interview with the generous Zane Safrit and about trends in word of mouth and social media.
"Eco-vending" creates word of mouth Washington DC as environmentally-friendly street vendor carts serve healthy and ...
A coffee/smoothie shop called Lift opened in my neighborhood recently, and I was immediately impressed. Every person behind the counter has introduced his/herself and often asks for feedback on the stuff I've ...
This is how I saw Southwest Airlines deal with a slew of bad industry news last week.
On my flight from Austin to Baltimore, ...
British Prime Minister Gordon Brown has taken to randomly telephoning UK citizens who have written letters to No. 10 Downing Street.
On the face of it, a prime minister -- or Fortune 500 CEO ...
Yes, says the Hollywood Reporter. The film industry has given up on grassroots campaigns for people of faith because of a string of recent, high-profile failures.
Over at the Society for Word of Mouth, ...
It's fun to see the reaction of people when I tell them how much it costs to fill up my vehicle with gasoline.
About $3.
That's usually after ...
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