Archive for Influential Marketing Blog

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4 Ways Social Media Could Save The Arts

Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing ...

Trendspot: A Potential Influx of Expats

Regardless of how you feel about the way that the US presidential election turned out, there is one fact that seems fairly indisputable ... the world outside of America overwhelmingly supported Obama over McCain. ...

Something to Believe In

There's a singer named Israel Kamakawiwo from Hawaii that I first rediscovered during a good friend's wedding. You may not know who he is by name, but you have probably heard his often ...

Inside BusinessWeek’s Social Media Idea: Business Exchange

Several months ago I had the chance to see a beta version of a site that I was immediately pretty excited about. As with most private beta versions of sites, ...

Is Social Media Becoming The New MBA?

The rise of Web2.0 success stories has created an interesting phenomenon in the world of business. Today, far more than 5 years ago, you could easily point to a list of entrepreneurs who have ...

How Obama’s Brand Helped Him To Win The Election

Just a few minutes ago, Barack Obama was officially declared the winner of the Presidential election and my vote in Virginia was officially deemed to mean something for the first time by going for ...

Unpacking The “Pepsi 25″ Social Media Rebranding Campaign

By now you may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing and advertising field about Pepsi's ...

Why You Need To Hire Employees With Strong Personal Brands

Did you ever realize that actors in films are essentially short term employees? The model for big Hollywood films is that actors lend their personal brands to a film as much as their acting ...

High Peaks Resort’s Recession Marketing Strategy

As everyone talks about how the recession may change their business, one industry that will likely feel the effects severly is travel. More specifically, leisure travel as people put off that next vacation, or ...

Buy My Second Book Today (And Save The World)

Ok, before I get into too much trouble - let me explain. Today is the release of a project that I am honored to be involved in, and you could ...

6 Reasons Virtual Events Are Getting So Popular

I just spent the day today at the Future of Social Media Conference in London. It was an event put on by a leading trade show group here in the UK responsible for ...

Ariana Huffington Shares 4 Secrets Of Creating A Successful Blog

Yesterday at the MarketingProfs event, Ariana Huffington took the stage for a keynote presentation sharing some lessons she has learned about building a successful blog ...

Blogwell: A Blog Conference Worth Attending

It is a commonly known fact that CEOs often call one another for advice. In the world at the top, sometimes the only person that can really understand you is someone in the same ...

Why Only Stupid Marketers Use Age As A Demographic

Sometimes I can't resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have ...

The Softer Side Of Measuring Social Media

How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site ...

How To Launch A Successful Blog In The First 90 Days

Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to date, having something to say, and the fact that ...

Comcast’s Actual Social Media Policy No One Knew About

One of the most useful panels at Blogworld Expo a few weeks ago was one featuring two of the most powerful customer service success stories using social media, and the characters behind them. ...

Chili’s Solves Your Takeout Problems

The restaurant chain Chili's has a new marketing campaign out called "Right and Right On Time." It is based on three surprisingly revolutionary concepts in the category ...

Saving the Personality Project: How I Avoided Killing My Blog

About six months ago, I launched an ambitious idea related to the release of Personality Not Included called The Personality Project. My idea was to collect 100 of the most visionary minds in ...

Checkpoint Charlie Uses “Passport Marketing” To Attract Visitors

You may not know it, but this weekend is the 18th anniversary of the fall of the Berlin wall and there is a celebration in Germany called Unification day to celebrate the reformation ...

3 Marketing Observations From Oktoberfest In Munich

On my way to Kyiv in the Ukraine a few days ago I planned a stopover for about 8 hours in Munich. As it turned out, it was just enough time to head out ...

The Do NOT Vote Campaign

As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I'm a big fan. Apparently when they become teenagers, it still works but only if you ...

European PR Congress: Managing Brand Reputation Presentation

I am in Kyiv, Ukraine today presenting at the European PR Congress on reputation management. It's an interesting topic in the digital age, raising the greater question of who really owns a corporate reputation. ...

5 Big Ideas From Interact 2008

I spent the morning and part of the afternoon at an interesting gathering in Washington DC of folks who are trying to learn about digital media and the evolution of interaction online. Unlike other ...

A Video Introduction To Personality Not Included

Several months ago, I had the chance to go into the studios at the CNet offices in San Francisco to record a session for something called a "Business Book Brief" that runs on ...

How To Avoid Being A Bozo When Presenting

We all know what a bozo sounds like. It is the person who gets up on stage at an event and spends the whole time talking about themselves. They show little regard for the ...

Dancing With The Stars: Personality Marketing In Disguise?

I am not what you would call a fan of reality television. In fact, I have previously said that I can literally feel myself getting ...

Lessons on Building “Brand You” From Tim Ferris & Mike Shinoda

Yesterday morning at the insane hour of 9am in Vegas, I moderated ...

10 Reasons Lenovo’s Olympic Marketing Program Won Gold

This week we put the finishing touches on what has probably been the best campaign I have led since I started my career working in marketing agencies ten years ago - the Lenovo ...

How To Build You, Inc. - A Blogworld Discussion With Tim Ferriss & Mike Shinoda

Tonight I just arrived at Blogworld Expo and am getting ready for a weekend of great bonding with more than a thousand fellow bloggers as well as two great sessions that I am ...

The Real Secret To Networking: Be Approachable

A few weeks ago I gave a different kind of presentation to what I'm used to giving. It was to a room full of young professionals ...

Obama Has A Drinking Problem

Got your attention? That's the brilliant tagline of a new campaign from the folks behind Tappening, a grassroots effort to tell Americans (and the world) ...

Guest Post: MarketingProfs Interview by Mack Collier

It's shaping up to be a busy Tuesday, so today's post is a guest contribution of sorts from an interview I recently gave to my friend and fellow marketing blogger Mack Collier...

7 Ways To Publish A Book For Marketing

I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book ...

Kellogg’s Proves Why People Hate Marketers

Every once in a while, you see an example of a campaign or product that demonstrates a little too clearly the negative side of marketing and makes you just a ...

9 Keynotes And Lots of Meetups: My Fall 2008 Calendar

Despite living much of my daily life in the virtual world of social media on blogs, Facebook and Twitter, I am a big fan of real life events. Not only for the chance that ...

25 Powerful Tweets Remembering The 7th Anniversary Of 9/11

Today is the anniversary of 7 years since 9/11 and there are signs all over that it is happening with a new memorial in DC being dedicated today and radio shows and TV programs ...

A Law Firm With Personality?

In this month's Fast Company, there is an interesting profile of a law firm from LA called Quinn Emanuel Urquhart Oliver & Hedges which is making ...

The Recycled News Effect: United Declares Bankruptcy … Again

News doesn't really go away ever, it just gets pushed further down search results. If you had to single out one of the greatest impacts of the Internet on the traditional news media, it ...

How To Respond To A Blog Crisis In 5 Steps

A blogger has just said something bad about your company and it's getting picked up and repeated by others rapidly online ... what do you do? One of the toughest things to understand about responding to ...

IdeaBar: The International Brand Picture Book Series

The toughest part of being in China, or any other country that uses a completely foreign language to native English speakers, is finding a way to communicate for products you are looking for. Some ...

How Swisshotel Stands Out In Singapore

Do you live in a city with "coffee culture"? Those who do understand already what this term means, but in case you don't ... "coffee culture" to ...

Microsoft Finally Tries To Tell The Story Of Vista

During my time in Beijing for the Olympics, I was using a Lenovo Ideapad U110 to blog, capture and upload images and video and video chat with my family. Loaded on the machine was ...

Help Feed 1 Million Children A Day

This weekend I am gathering with more than 800 fellow South Asians for the annual NetIP Conference in Boston. The event is a three day long exploration of everything from the many innovations ...

aloft Beijing: Exclusive Pre-Opening Photo Gallery

While in Beijing I was coincidentally staying in a Starwood hotel right next door to the soon to be opened aloft Beijing property. Thanks to the kindness of a few people working there, I ...

The Real Secret To Apple’s Success

At some point just about every marketer is bound to look at something that Apple is doing and wish they could have done it for their own brands. There are a few other brands ...

Fighting The Puerto Ricans And 3 Ways to Vote For Me

This is a post about three things going on right now that I'd like to ask for your vote for. The first two are panel sessions that I quietly proposed ...

JupiterImages Introduces Loyalty Program for Stock Photo Buyers

There was a time about a year and a half ago when I used to run all of our client's search marketing on Google and Yahoo on ...