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Do it now. Thank me later.
My latest Adweek column talks about why now - more than ever - ad professionals might want to start blogging. The fact remains: your blog is your resume. It's ...
CNN's recent merchandising experiment, mashing up headlines and T-shirts reopens a very interesting conversation about whether or not (and if so, how) marketing efforts can be monetized.
It's not the first time this has ...
Ahead of this year's holiday season, I thought of doing a little experiment in a fairly straight-forward and transparent way. In a nutshell, it's a spin on corporate/bulk sales, mixed in with an experiential ...
I love the fact I completely forgot crayon turned 2 on October 26th. We've come a long way in just 12 months that seems like 12 seconds. But I'd be remiss if I didn't ...
I was just interviewed for a piece which appeared on Ragan.com talking about the economically-influenced alleged decline of social media. The piece cites a recent Wall Street Journal (say it isn't so, Emily!) ...
I was just interviewed for a piece which appeared on Ragan.com talking about the economically-influenced alleged decline of social media. The piece cites a recent Wall Street Journal (say it isn't so, Emily!) ...
In this episode I look back on a historical election and historical result from a new marketing and conversational perspective. Audio comments, halleluyahs and disagreements to +1 206 203-3255.
Join the Jaffe Juice Facebook Group ...
OK, maybe that was a slight overpromise, but here they go anyway:
Holy Moly, a laptop with 24 hours of battery life? Say it's so, HP! I see a cross-promotion with Starbucks on the horizon. ...
At the end of the day, all the talk shows - conservative or liberal; all the 24-hour news networks, all the ads and all the media dollars mean nothing....it all comes down to the ...
Seems like there's a rush of opportunism (or is it just plain and simple patriotism) associated with tomorrow's historic election when it comes to brands.
On the weekend, we popped into Ben & Jerry's and ...
It's linkety-link for the independents within us all:
Osama Bin Twitter? And you thought Barack had problems. So apparently the proof of concept that a technology has gone mainstream is now 3-fold: the appearance of ...
Here goes my one-sided political linkety-link:
The original Wassup guys reunite for a very succinct summary of the issues and which candidate they believe will do a better job at solving the conerns that ...
In this episode, I chat with John Gerzema, Chief Insights Officer at Young & Rubicam Group, who authored and just released a very interesting book titled, "The Brand Bubble: The looming crisis in brand ...
Thanks to my @ricksanchezcnn Join the Conversation reference, I stumbled upon 2 new services: NowPublic (crowd-powered media) and Qwitter (catching Twitter quitters)
Both have common threads of accountability, transparency and CNN.
Hey Rick Sanchez, I've Twitted my hat to you in the past and now you're using the phrase of my book....so how about some love back in return?
Remember Terry Tate, Office Linebacker? In a series of some of the earliest and best examples of "long form content" / digital webisodes, Terry burst onto the scene on behalf of Reebok. It was ...
From Jack Myers, a report which states that advertising's share of marketing budget has declined 12% within the past decade.
In 1998, advertising represented 34.9% of marketing budgets, direct marketing 10.1% and sales promotion (including ...
Hey, if you can't beat 'em, join 'em. So apparently "Joe the Plumber" was one of the most Googled terms during Thursday's Presidential Debate. Looks like Obama's team got on the search bandwagon to ...
Could this "ad" be titled, "silent but violent"? In a very interesting twist, KFC will reach out to the Presidential candidates on Monday night in Nashville (during Dancing with the Stars no less) with ...
Want to know how the election is going to turn out? Don't turn to Gallup, Rasmussen, CNN or any of the me-too news networks. Just do some quality listening and tap into the power ...
I just love this Obama iPhone application and not for any partisan reasons, other than my love for innovation.
It pretty much harnesses all the sexy form AND functionality of the iPhone for "political gain."
For ...
This Yom Kippur, why not show off your political affiliation to the big guy upstairs with either the Obamica or the McCippah.
Created by Shmuly Tennenhaus, a self-proclaimed Serial Entrepreneur based on eating Cocoa ...
For sweet and scrumptious times ahead, a compendium of links that caught my eye, head and/or heart (but not necessarily in that order)
Fellow crayonista, Greg Verdino, reflects on a piece by Max Kalehoff which ...
BL Ochman wrote this piece in one of the advertising trades titled, "10 reasons your company shoudn't blog" and specifically references requests for CEO blogs within this corporate category.
Perhaps all of these alarmingly regular ...
There's no question that Fantasy Sports has become a huge interactive draw card and conversation starter. So much so that ESPN has regular programming dedicated to who's hot, who's not and trade rumors/recommendations etc.
In ...
The entire episode is dedicated to my conversation with Frank Eliason AKA Twitter's comcastcares (www.twitter.com/comcastcares). Audio comments to +1 206 203-3255. Customer service inquiries to: We_Can_Help@cable.comcast.com
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This is the new ...
Exhibit A: Billed as the first ever interactive game in YouTube, there's this from Hexolabs. Taking advantage of annotations, it's a pretty low-tech demonstration of non-linear video storytelling. Pretty cool for that reason. Not ...
Just loving this Election lens, which I think demonstrates the virtual water cooler in full force.
The blogosphere has been lit up over the past week or two regarding the new campaign from American Express Microsoft, featuring Jerry Seinfeld and Steve Ballmer Bill Gates. The reaction, ...
Stephen Voltz and Fritz Grobe are at it again. I had the pleasure of meeting this dynamic duo at TCCC (that's The Coca-Cola Company) when they wowed the folks at Coke with a demonstration ...
There are just not enough case studies or accounts of brands investing in podcasting...let alone any discussion on their efficacy, value and ultimately success. Thanks to Cat Moriarty from USPS, you'll hear a frank ...
CNN's Rick Sanchez has my attention. He's using Facebook and Twitter really effectively to engage his viewers during his broadcast. From what I saw the other night on TV, he's really committed to this ...
I've been a little busy lately. Besides 100+ Firefox tabs of things I need to get to, I'm a little out of the loop.
Why not send an audio comment to +1 206 203-3255 ...
Sapient just released a survey which reveals brand marketers' Top 10 "wish list" for what they expect from the "Agency of the Future".
The top 10 list is as follows (with a fair amount ...
One step closer to a hostile takeover of Mitch Joel's head, I'm happy to announce that we've added Adam Broitman to our growing family of crayons.
Adam joins us from Morpheus Media, where he ...
Andrea Vascellari sends me this Greenpeace video response to Dove's Onslaught (their follow-up to Evolution...and not to be confused with Slob Evolution)
In his post, Andrea notes this as a perfect example of how public ...
This is the scene at Grand Central during the morning commute/rush. It's one of a plethora of similar-looking trash bins.
I don't know about you, but it's just such a waste to see piles ...
And that's a best case scenario.
Such is the case where EA took about 11 months to respond to Levinator25, who introduced the "Jesus shot" in EA's Tiger Woods PGA Tour 08.
In the official response, ...
Embrace it. Swim in it. Be it.
jetBlue attempts to give Delta Skelter a run for its money. This is an interesting one with consumer generated content implications. Hat tip to Sean Cheney.
Press release which ...
Tuesday, August 19th at 9.30pm/10pm at Blue Hotel Bar in Woolloomoolloo. Be there.
Oh and if anyone is in Tokyo next weekend and wants to hang out, eat sushi and shop for Space Invaders merchandise, ...
My new BFF, Julian Cole, down under in Australia got my attention twice recently with his 12 Historical Social Media (Marketing) Moments and also his personalized response to the NAB kerfuffle.
In his top 12, ...
Couldn't resist this (sorry guys, but a man's gotta do what a man's gotta do):
Avenue A | Razorfish and Pluck announced that the two companies have signed an agreement to develop and market the ...
A deserved winner of the week, CNN recently announces that they've hit a record with 2.5 million unique users in June. If you want to know more as to why I think iReport is ...
Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode I talk about conversational marketing's silver bullet, indifference versus ignorance and apathy, Apple's most recent failure, Greyhound's crisis, CNN's ...
I've written about Apple fairly often (both on the blog and in my book, Join the Conversation). For the most part, I'm more often critical than complimentary, based on ...
Tim Nudd over at Adweek blogs about a PR nightmare for Greyhound, following (hard to believe this is true) the gruesome murder of a passenger onboard a long haul trip in Canada (I told ...
Over the past 3 weeks, I've probably WASTED 40-60 hours installing MobileME and then figuring out how the hell to uninstall this terrible application.
I can't speak for Mac users, but for PC users ...
More riveting than the current Brett Favre soap opera (and almost as exciting as Delta Skelter) is the open-source dramedy known as Scrabble vs Scrabulous. Potato Potatoe you might say? Au contraire.
Proof that you ...
This episode brought to you by USPS/Deliver Magazine and Julien Wolff Joel. Audio comments to +1 206 203-3255. Join the Jaffe Juice Facebook group. In this episode, Generation C, Fortune 500 blogging, Delta Skelter, ...
As a new American, I can't tell you how excited I am to be able to vote in November for a new President of the United States of America. The right to vote ...
I'm coming to Sydney, Australia in August. If you're interested in bringing me in to speak to your company/clients, send an e-mail to Krystal for more information.
A new study by Burson-Marsteller concludes that nearly 15% of Fortune 500 companies co
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