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I am literally in the middle of watching what Charline Li and Josh Bernoff call a "Groundswell". As far as I can tell, Motrin posted an ad on their Website (see above) ...
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Above is a video recording from the panel I participated in at the WOMMA Summit in Las Vegas. My fellow panelists included Linda Saindon of Kraft, Kevin Dando ...
I'm off to participate at the WOMMA Summit (Word of Mouth Marketing Association) and it's got me thinking about what word of mouth is in the ...
When ever I'm involved in an initiative, I try to somehow visualize the big picture before diving right into it. Sometimes it means thinking about an experience as a timeline. Other times it's a ...
I just wrapped up an action filled week at the Forrester Forum, where I got to meet some great folks for the first time like Bryan Person, who interviewed myself and ...
Pepsi Sent me a care package including cans which included logos which went all the way back to their first one. Of course we all know that ...
Pepsi Sent me a care package including cans which included logos which went all the way back to their first one. Of course we all know that ...
Here's an e-mail I recently got from Mike:
"I am currently in Orlando attending Educause (an education technology show) and decide to try out some of the restaurants up-scale Disney offers at Walt Disney World. ...
At last year's Forrester Forum, we gave a raw, live and unedited look at what goes on behind the scenes at an event like this. ...
I recently recorded a fairly interesting podcast—really it's a three way conversation between myself, Gary Cohen and Dave Ehret. In it I elaborate ...
Next week I am attending and leading a discussion at The Forrester Consumer Forum. I was able to get a sneak preview of one ...
I’ve been listening to the complimentary audio version of Seth Godin’s new book called Tribes
and have to say it’s fairly dead on. Except I’d ...
(click for larger image)Over the weekend I had a flash of clarity while listening to a podcast from Jeremiah Owyang about companies trying ...
From my latest contribution to Ad Age/Digital Next:"There's a growing number of case studies of brands that go beyond
putting their ads on social networks and it's becoming increasingly
clear that brands that figure out ...
(click image for larger version)As an individual, this blog is one of the most effective manifestations of "marketing" I could have produced for ...
I just wrapped up 2 days at the IDEA conference in Chicago and one of the highlights for me was getting to spend some time with ...
Just a quick update on some events I'll be a part of over the next few weeks:
IDEA 2008I'll be kicking off the IDEA conference next Tuesday morning and joining a great roster ...
This is an updated to my original post since Chris Anderson added a "4th Free". Actually, the ironic thing about number 4 is ...
By day Melissa Pierce acts as a creative coach, for entrepreneurs in the Chicago Area. On the side she's got an interesting project called Life In Perpetual Beta. A few weeks ago, ...
Chris Anderson, author of the Long Tail, put out a call for help to visualize his "3 Kinds of Free" model. The above visual is what ...
Here's the thing you already know about this space. If you're not consistently evolving, growing, learning and experimenting, than you might as well go work in another ...
The thing I Iove about the Web is that it levels the playing field. Novices and professionals each have equal shots at being heard. So ...
The thing I Iove about the Web is that it levels the playing field. Novices and professionals each have equal shots at being heard. So ...
Several years ago, I gave this presentation at a blogging conference. I wanted to help people become better at blogging and I made a point ...
I'm attending and speakiing at the Web 2.0 Expo in New York. I'll write about it later, but for now here's a quick podcast I did with the ...
What's a story? There are so many definitions that I won't even try to define it here. But I do know one thing—good communicators are good storytellers, ...
That's my Moleskine notebook. I take it everywhere I go and use it to sketch out ideas as they pop into my head. I'm constantly ...
Brand "U.0"View SlideShare presentation or Upload your own. (tags: personal branding)
Next Monday I'll be kicking off the Chicago New ...
Russ Unger recently had a chat with me over at Boxes and Arrows. Russ asked me a bunch of questions, but I though this one specifically ...
Andy Warhol's prophecy was fulfilled with the advent of MTV's programming and widespread reality television. We're now seeing a new kind of micro-fame which lasts well beyond ...
When the hit program Mad Men's characters arrived on the scene the creators moved to have the "unofficial effort" shut down. After thinking about how to ...
OK, let's get this straight. For the past couple of years we've had a great time talking about the merits of conversation, transparency, authenticity, facilitation, participation, ...
OK, let's get this straight. For the past couple of years we've had a great time talking about the merits of conversation, transparency, authenticity, facilitation, participation, ...
September 3Next week I'm off to Proctor & Gamble (a Critical Mass client) to do a talk and participate in a day of internal work ...
Just caught wind that Dan Saffer author of Designing for Interaction and former Experience Design Director at Adaptive Path is carving out his own path with ...
Upon arriving back home from a week-long vacation, I was unpleasantly surprised to return to a house with no cable, internet or phone service. This came ...
I'm hoping to bring the gospel of micro-interactions (vs. advertising) to SXSW, but will need your help if you'd like to see me there. If ...
Created with Admarket's flickrSLiDR.
I've decided to put a few choice samples of the visual thinking I've done over the past few years on Flickr. The set can be ...
I'll be joining some amazing speakers at IDEA 2008 held in Chicago on October 7-8. The conference will include the following:
Jesse James Garrett - ...
I'll be joining some amazing speakers at IDEA 2008 held in Chicago on October 7-8. The conference will include some amazing speakers including the ...
If there’s one type of headline that gets attention—it’s about claiming the death of something. Well, I’d like to proclaim the “un-dead” nature of a ...
For many individuals, Twitter allows us to manage our multiple circles of friends and contacts. However, In what seems like a very short amount of ...
I've optimized this blog for mobile consumption. If you're interested in getting it on your phone as something you can bookmark, point your mobile browser to ...
I did the above visual not long after I first started blogging. While I illustrated a specific type of scenario (think Dell Hell or Comcast sleeper etc.), ...
"daddy. I'm scared""...Max, don't look down"
Standing on a telephone wire hooked up to a couple of trees suspended 30 feet above the ground can ...
So here's my first pass at the cover design for the upcoming sequel to the Age of Conversation. If you don't know the story, the ...
First off, apologies if I've had to cancel a scheduled appearance with you. I've gotten some great speaking invitations recently from places ranging from Google to events organized by PSFK, but had to turn ...
This is the last slide from the most recent version of my POV on "micro-interactions". After reading Randy ...
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