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You understand that getting involved in social media is something you need to do. As a marketing or communications professional, you already understand the inherent value in giving your customers a clearer voice and ...
White socks are great. They go with everything, wear forever, and are excellent value for the price. And for those who love this argument, you can't measure ROI.On the downside, white socks are vanilla ...
This is a sequel to my most recent post dealing with company blogs. Today, I answer the question, "Should a company have one person as its "voice" in the market via various ...
How would you like to drive sales 45% and achieve an all-time company high in product sales? And at the same time, create word of mouth about your product and make customers feel a ...
There’s been a lot of buzz around the social media release (SMR) lately and since it’s an upheaval and departure from a 100-year old tradition, I thought I’d share my experience with utilizing ...
I've had a few questions sent my way thus far, including these: "Should a company blog be written by one person, or several, or by a faceless 'voice?' Should a company have one person ...
An interesting new concept is cropping up these days, according to the Wall Street Journal. In a nutshell: large consumer product companies are looking for the inventive ideas many small business owners and ...
2009: A year that's looming larger each day for social media. Or is it?Times are tough. Many people may be looking forward to four years of hope and change, but the realities of a ...
Frankly, I'm overwhelmed by all the options available for Internet/interactive/electronic/social media marketing. That's why it's refreshing to see something simple that works.About a week ago I got an email from my favorite record store. ...
I have a Dell Vostro laptop. It's not a particularly impressive machine, in fact you could say it's pretty boring. But I already know that my next laptop is also going to ...
Social network analysis (SNA) is helping companies map and understand the links, associations and possibly behaviors of customers and employees. In the following hypothetical situation, we’ll explore the ramifications of using social network ...
Here's a case study from the Media Convergence Forum via Liz Cahill, VP of Marketing and Communications of Lee Jeans.Thirteen years ago Lee recognized women were the top consumers of their jeans. And ...
As a social media strategist, I find it hard to believe that the names of some Web 2.0 companies don't play a large part in traditional marketer's distrust/leeriness/general dismissal of new media.
When traditional marketers ...
There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. If you have ever felt like it is ...
Solving problems is what we marketers do. Whether it's figuring out how to request an increase to your marketing budget in FY'09, or coming up with the best way for a client to connect ...
Daily Fix contributor Steve Woodruff runs a series of posts he calls "Five in the Morning." At 5 AM, he highlights 5 blogs or posts or resources that are worth visiting. I ...
According to MediaPost's Online Media Daily's article, Say Goodbye To Experimental Spending, a "group of agency and brand executives" believe that brands will not be spending as much on emerging media in 2009."Marketers, ...
This past weekend, I finally bought an iPhone. I say "finally," because I feel a bit like I've arrived late to a party in full swing – it seems that lots of people have ...
I've read that the average life expectancy (that is, job tenure) of a CMO is two years. Why is this so? Some say it's the inability of marketing to deliver. Some say it's its ...
In 1998, I worked as the internal communications manager at the Starbucks Support Center in Seattle. It was time for me to move on, when one day former co-workers from a magazine publishing house ...
The Financial Times recently published a short article, P&G web move is challenge to retailers, which piqued my interest from the opening line: “Procter & Gamble is testing its ability to use the ...
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.But what is missing from these crowds are ...
I often write in this space about problem-solving techniques. I plan to do so today as well, but with a different spin.
When organizing a brainstorm or problem solving session, I always recommend taking great ...
I've had some existential moments during my stint as a public relations lecturer in Armenia. I've been wondering if I've had any impact. Although I arrived knowing public relations is a nascent profession in ...
Want to be a hero in your customers', employees' and clients' eyes? Here's a great way to shine as a good "corporate" citizen. This holiday season, especially during this tough economy, you can give ...
If we all believe we need to be the "Purple Cow," why do so many marketers behave like sheep? If it's so important to rise-above-the-clutter-think-outside-the-box-break-from-the-pack, why are there so many me-too messages out ...
If you’re not a newspaper reader or if you read the paper online, it might seem like the life-threatening problems facing the nation’s newspapers have no impact on you. David Carr, a media reporter ...
Many activities in life require proper authorization and documentation. Driving a car requires a license. Visiting foreign countries requires a passport.
But what about using your imagination or fostering innovation?
For that you need a Creative ...
It's no surprise that as social media sites and tools grow in popularity with customers, that companies are considering following them into this space. But for businesses that want to wade into the social ...
Retailers are shifting some of their conventional marketing spend—away from media to “shopper marketing.” This trend has been developing for while now, and lately it seems to be coming to the fore more and ...
Here are the highlights of a Panel at the Media Convergence Forum featuring...
* Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak
* Russ ...
Running a corporate social media program doesn't always mean "start a blog." It starts with listening to the conversation that already exists about your brand, and responding to comments in other blogs or ...
Many regular readers of The Daily Fix know about The Age of Conversation, the collaborative book of essays from more than 100 marketing bloggers, which came from an online conversation between Drew McLellan ...
Mathematical modeling is helping companies across the globe forecast more accurately, optimize supply chains, assess risk, and keep customers from churning to competitors. However, recent market conditions (i.e. credit crisis) have shown that ...
Wow, talk about green branding, transparency, cause-related marketing, and providing value. After exploring the Show the World What's Inside campaign by Seventh Generation, I'm in real awe of their efforts. The website ...
This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Forum.Audience fragmentation has made media planning a much more complex process – $70B TV, ...
Eight years ago, in the spring of 2000, a company I co-founded called ClickZ held a two-day conference on email marketing at the Charles Hotel in Cambridge, MA. This guy from Yahoo, ...
Free is not a benefit. It’s a feature. We think it’s a benefit because we know what we offer has value. It benefits from our experience and it’s designed to get someone to act ...
Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.
I first met Doug on ...
We were sitting at our favorite restaurant bar, Frescos, on a typical packed Friday night. It's always a great place to enjoy Happy Hour and conversation with the always-friendly patrons. Normally, I avoid asking ...
Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I ...
Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a "handyman" to assist her with her ANNARCHY blog. Of course, I was happy ...
"Meshugana" is a Yiddish noun for a crazy person. Full of crap. That's how Gary Vaynerchuk described himself as the Digital Mixer lunch keynoter today. The highlight of day two of the MarketingProfs conference, ...
I'm at the MarketingProfs Digital Mixer in Phoenix, where Arianna Huffington just completed her lunch keynote entitled, "Changing the Brave New World of the 'New Media': How Technology is Changing the Way We Think, ...
Here are some key takeaways from a session on keyword research at the MarketingProfs Digital Marketing Mixer... Don’t assume you know the correct keywords to optimize your site. You want customers, not visitors, to ...
Our session on what customers really think about your email campaigns began with an interesting graph noting that 21 percent of people knowingly report permission-based email as spam. Here are the reasons they hit ...
Rohit Bhargava—one of my favorite bloggers—kicked off our Digital Marketing Mixer with his advice for getting the most ROI out of a conference.Have a mantra. Tell your story in a few brief words—Bhargava’s ...
Running a corporate social media program doesn't always mean "start a blog." It starts with listening to the conversation that already exists about your brand, and responding to comments in other blogs or ...
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