Archive for The Hook with Katie Kemper
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Miles Nadal of MDC Partners on how the companys prinicipal focus is on digital and direct response and and areas other than traditional advertising areas like Public Relations Branding, Strategic...
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Teressa Iezzi from Creativity Magazine, discusses Creative Management Roles in Ad Agencies, plus she previews the upcoming IDEA Conference.
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Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, the change of marketing and the decline of the value of the 30 second ad, plus ...
Matt Scheckner of Advertising Week 2008 previews this annual gathering of individuals from a broad range of disciplines to participate in discussions, conferences, panels and other special events...
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Mike Smith talks streaming media with Katie as he tells us about AmericaFree.TV , plus he tells us about the technology that they use and the kind of programming that they are working on....
Matt Creamer of Advertising Age discusses Advertising Industry Reporting and integrity and responsibility of journalists and bloggers when it comes to the reporting process including coordinating...
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What is the role Social Networks Role in Marketing & Branding is discusses in Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with ...
AKQA chairman and cofounder Ajaz Ahmed on Digital Marketing Brands
Crispin Porter and Bogusky co executive creative director and partner Andrew Keller recaps the Cannes Lions and tells us about the opportunity to judge the Titanium Lion Award, plus USA Today......
Michael Tonello , author of the book Bringing Home the Birkin, chronicles his work as an eBay entrepreneur traveling the world, going to Hermes stores to procure same day Birkins for wealthy and......
Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and...
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Redscout founder Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit......
Nancy Hill, CEO of the American Association of Advertising Agencies.discusses building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being...
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Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations
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Jeremy Miller of global agency TBWA Worldwide discusses how his company is launching new campaigns following the Super Bowl, plus he discusses the adversities when it comes to blogging
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Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.
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Amy Brophy, Executive Director of the Clio Awards, talks about the upcoming Art Directors Club Awards including the hybrid jury and the Young Guns Competition
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New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, televison and the print media
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New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, televison and the print media, plus what can we expect in this years Super Bowl ad...
Brandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year
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Jon Fine tells Katie Kempner why US Weekly won't bow to TMZ.com
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Katie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background and her company's successful advertising campaigns such as Wildfire Prevention with Smokey the Bear and...
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Director of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm
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Samantha DiGennaro talks to Katie Kempner about public relations and marketing communications.
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Katie Kempner interviews Theresa Howard of USA Today about thier Advertising Strategies.
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Katie Kempner speaks with the founders of ZiG, one of the world's premiere PR firms.
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Katie Kempner talks with the Marketing Manager of USA Today Susan Lilley on the Cannes International Advertising Festival
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Katie Kempner disects the best communications strategies with Beverley Hammond of Veritas Communications .
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Jeff Zbar and Suzanne Vranica breakdown all angles of the racial remarks made by radio talk show host Don Imus
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Katie Kempner discusses the convergence of media.
Katie Kempner welcomes Holly Sanders to debate new media and old media.
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Branded Production David Rolf Hooks up with Webmasterradio
Katie talks Superbowl Ads with Stuart Elliot and Barbara Lippert
Katie talks to Judy Barry, Sr. VP for The Wall Street Journal
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Shannon McKinnon Ad Persuasion producer Talks with Katie
Science, Digital Media and Online Advertising with Burt Helm marketing editor of BusinessWeek
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katie Kempner talks with Jeff Hicks about Advertising and Marketing.
Keeping it in the Family. Katie interview her sister Martha Kempner
Warren Berger talks with Katie Kempner about Advertising.
Former CBS News President Andrew Heyward and PRSA President Cheryl Procter Rogers Joins Katie
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Eric Yaberbaum of Lime Public Relations is the guest
Deborah Zdobinski, Kipp Cheng and Jeremy Miller join Katie
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